The first travel show solely about Italy In The Netherlands.
Authentic television as part of the successful De Smaak van Italië platform 360 degrees experience: magazine, socials, the Little Italy event and now also TV and video.
Optimal reach and conversion due to cross-media approach. Leads and traffic from TV to 360 platform and vice versa. Added value for both partners of De Smaak van Italië platform and the RTL eco system. High quality presence in the target audience of Italy lovers. In search of authentic Italy via inspiration about the most beautiful regions, local areas, valuable tips for the best holiday experiences, practical (holiday) questions answered by locals. Introductions to beautiful local products and realization of high-quality content
